Ronan Goldstein
Creator and producer of branding and image marketing films

Producing commercials for social networks and television, from the writing stage to the finished film: Producing commercials for social networks and television includes a comprehensive and complex process that begins at the writing stage and continues until the completion of the finished film. In the first stage, the writing team deals with the creation of the script and the creative concept of the advertisement, including the development of innovative ideas, the formulation of the main message, and the preparation of sketches and scripts that are adapted to the campaign's goals and the client's requirements. After that, the process moves to the planning and production stage, where professional teams are recruited, such as a director, producers , photographers, and designers. This stage also includes planning schedules, a budget, and a list of equipment required for filming. At this stage, preparation is made for the filming, which includes choosing locations, casting actors, and preparing scenery and styling. During the filming phase itself, intensive work takes place in the field, where the production team films the necessary content according to the script and the early planning. After the filming, the process moves to the editing stage, where the raw materials are prepared, effects, music and narration are added, and adjustments and renovations are made to reach the final result. Finally, the finished video goes through a process of final checks and maintenance, which makes sure that everything meets the required quality and format requirements. The advertisement is ready to be uploaded to social networks and television, and begins its distribution journey to the target audience. The entire procedure requires a combination of creative talent, professional management, and coordination between different parties to ensure that the result is effective, convincing and adapted to the client's marketing goals.